Empowering Businesses Through Conversational Commerce
Safqai was born from a simple idea: every business deserves a world-class WhatsApp experience. We're building the platform that makes it possible.
Our Story
In the MENA region, WhatsApp isn't just a messaging app — it's how business gets done. From closing deals to handling customer support, billions of conversations happen every day on WhatsApp. Yet most businesses still manage these conversations manually, losing leads and burning out their teams.
We founded Safqai (صفقة — Arabic for "deal") because we saw the gap between how businesses communicate and the tools available to them. Our platform brings enterprise-grade messaging capabilities to every business, from local shops to large agencies.
Today, Safqai helps hundreds of businesses across 50+ countries manage their WhatsApp communications, run targeted campaigns, and convert more conversations into revenue — all from a single, powerful platform.
Our Values
The principles that guide everything we build.
Customer-First
Every feature we build starts with a real customer problem. We listen, iterate, and deliver.
Speed Matters
We move fast. From deploying features to responding to support — urgency is in our DNA.
Trust & Security
Your data security is non-negotiable. We follow industry best practices and comply with global standards.
Global Vision
Built for businesses worldwide, with a special focus on the MENA region and emerging markets.
Results-Driven
We measure success by your success — higher engagement, more conversions, happier customers.
Community
We believe in building alongside our customers. Your feedback directly shapes our roadmap.
Meet the Team
A passionate team of builders, marketers, and engineers.
Mehdi Boudar
Founder & CEO
Youssef Amrani
Co-Founder & CTO
Leila Benkirane
Head of Product
Omar Tazi
Lead Engineer
Sara El Fassi
Head of Growth
Khalid Naciri
Head of Support
Join Us on Our Mission
Whether you're a business looking to scale your WhatsApp presence or a partner looking to offer world-class messaging solutions — we'd love to work with you.