Simple, transparent pricing
Choose the plan that fits your business. Every plan includes message credits, unlimited conversations, and a 14-day free trial.
Starter
1,000 contacts
3 agents
1 WhatsApp numbers
- 1,000 message credits/mo
- AI agent on 1 channel
- Knowledge base (100 pages)
- Intelligent conversations
- Auto lead qualification
- Team inbox & CRM
- Basic campaigns
- Email support
Growth
5,000 contacts
10 agents
3 WhatsApp numbers
- 2,500 message credits/mo
- Everything in Starter
- AI on all channels (WA + IG + FB)
- Unlimited knowledge base
- Voice note transcription
- Visual product matching
- Smart escalation & handoff
- Priority support
Business
25,000 contacts
25 agents
10 WhatsApp numbers
- 6,000 message credits/mo
- Everything in Growth
- Advanced AI conversations
- Customer memory across chats
- Instagram comment-to-DM
- API access & Meta CAPI
- Advanced analytics
- Phone support
Agency
Unlimited contacts
Unlimited agents
Unlimited WhatsApp numbers
- 15,000 message credits/mo
- Everything in Business
- Premium AI engine
- AI lead generation & prospecting
- White-label branding
- SLA guarantee & 99.9% uptime
- Dedicated account manager
Pay only for what you send
Credits are only used for outbound template messages. All replies, customer-initiated conversations, and session messages are always free.
| Message Type | Credits |
|---|---|
Marketing template Promotions, announcements, re-engagement | 3 credits |
Utility template Order updates, shipping confirmations, alerts | 1 credit |
Authentication template OTP codes, verification messages | 1 credit |
Session reply Replies within 24h customer service window | FREE |
Customer-initiated Messages started by your customers | FREE |
Need more credits?
Purchase additional credits at $15 per 1,000 credits anytime from your dashboard.
All non-template messages and customer-initiated conversations are always free. Utility templates sent within an open 24-hour service window are also free.
Feature Comparison
| Feature | Starter | Growth | Business | Agency |
|---|---|---|---|---|
| Message Credits/mo | 1,000 | 2,500 | 6,000 | 15,000 |
| Contacts | 1,000 | 5,000 | 25,000 | Unlimited |
| Agents | 3 | 10 | 25 | Unlimited |
| WhatsApp Numbers | 1 | 3 | 10 | Unlimited |
| Conversations | Unlimited | Unlimited | Unlimited | Unlimited |
| Team Inbox | ||||
| Contact Management | ||||
| Basic Campaigns | ||||
| Advanced Campaigns | ||||
| Automation Rules | ||||
| Chatbots | ||||
| Reports & Analytics | ||||
| Instagram DMs | ||||
| Facebook Messenger | ||||
| API Access | ||||
| Meta CAPI | ||||
| White-label | ||||
| Custom Domain | ||||
| SLA Guarantee | ||||
| Dedicated Account Manager |
Frequently Asked Questions
What are message credits?
Message credits are used when you send template messages via WhatsApp (marketing, utility, or authentication). Marketing messages cost 3 credits, while utility and authentication messages cost 1 credit each. All non-template messages — including replies within a 24-hour customer service window and customer-initiated conversations — are completely free.
What happens if I run out of credits?
You can purchase additional credits at any time for $15 per 1,000 credits. We'll notify you when you're running low so you never miss a message.
Can I switch plans at any time?
Yes, you can upgrade or downgrade your plan at any time. Changes take effect immediately, and we'll prorate the difference.
Is there a free trial?
Yes! Every plan comes with a 14-day free trial. No credit card required to start.
Do you provide WhatsApp Business API access?
Yes. All plans include access to the official WhatsApp Cloud API. You'll connect your own WhatsApp Business number during setup.
Can I cancel my subscription?
Absolutely. You can cancel anytime from your dashboard. Your account will remain active until the end of your billing period.
Do you offer custom enterprise plans?
Yes! For large teams or custom requirements, contact us at sales@safqai.com and we'll create a tailored plan for you.